11/10/2022 0 Comments How long is joe rogan spotify deal![]() ![]() I’ll pay 40 cents to avoid all the advertising on Modern Family.” What technology has done is it’s liberated consumers, who’ve said, “You know what? I’ll pay 12 cents to avoid advertising on a podcast. So that’s two or three cents. This is what media has been doing forever - media thinks that you’re just a fucking loser, in the sense that you’re willing to endure this shit for two or three cents. Galloway: If you’re lucky in podcasting, you get ads at a CPM of $20 or $30, meaning that for every thousand people that show up, an advertiser will pay 20 bucks. There’s going to continue to be advertising on it. Swisher: But there’s advertising on Rogan’s podcast. The old trend it reflects is that advertising sucks and anyone with any money is figuring out a way to opt out of advertising. Galloway: This is a big deal, and it reflects a couple interesting trends, some old, some new. What’s the deal? What is our future? What is the future of podcasting, et cetera, et cetera, et cetera? Swisher: He didn’t get a Webby, but he got the $100 million. Oh no, wait, that’s the guy who sold to Spotify. But at the same time we’re getting this award, Joe Rogan signs a multiyear licensing deal with Spotify and gets allegedly $100 million. Which means the fancy people like us and the real people like us. Kara Swisher: Pivot won two Webby recognitions for Best Business Podcasts: the people’s choice and the actual judging. $100-plus million. On the latest Pivot podcast, Kara Swisher and Scott Galloway discuss why it made sense for Spotify to pay so much and what the purchase means for the future of a medium. On Wednesday, music-streaming giant Spotify announced that it was acquiring the exclusive rights to Joe Rogan’s podcast - consistently one of the most popular (and controversial) over the last several years - for the princely sum of Young’s boycott has been joined by a handful of other artists, including Joni Mitchell, India Arie, and David Crosby, Stephen Stills and Graham Nash.It was the deal that shook the podcast world. The spotlight on Rogan intensified last month after Neil Young demanded Spotify remove his songs or drop Rogan’s podcast, citing COVID misinformation on the podcast that was called out by a group of more than 260 health care professionals and scientists. ![]() The company said it removed those at the request of Rogan and his team after talking about his “racially insensitive” language in some episodes. But, he wrote, “I do not believe that silencing Joe is the answer… canceling voices is a slippery slope.” That came after Spotify pulled 70 episodes “The Joe Rogan Experience” from the platform, dating from 2009 to 2018. Spotify CEO Daniel Ek earlier this month sent a memo to employees saying the he was “deeply sorry” for how the Rogan controversy has affected them. 8 episode of his podcast, Rogan complained that a viral video compilation of him using the N-word two dozen times was “a political hit job.” Just three days earlier Rogan, in an Instagram post, apologized over the supercut clip of him saying the N-word, calling it “the most regretful and shameful thing I’ve ever had to talk about publicly.” Over the past month, Rogan has faced a backlash from Spotify users and artists over his use of the N-word in past episodes of his podcast and accusations that Rogan’s show has spread COVID misinformation. ![]()
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